Plus there will be more demand for SHFL once the admins aggressively starts to market and promote the casino. Noah already said that there will be more VIP rewards and more benefits for holders if they use it as currency for gambling in the casino.
It can be like on centralized exchanges, pioneered by Binance exchange, they use their exchange token BNB as a mean to run many promotions around the token with different benefits to their users who own BNB in accounts and use if as payment for trading fee, and more benefits in different fees at different account Tiers too. Other centralized exchanges copied this strategy from Binance and now it is massively popular.
Shuffle team can build up similar promotions around their SHFL token but of course a gambling company has many different products than a centralized exchange, they have many opportunities to make their own promotions with the token.
I believe that we will start seeing Shuffle in different sports sponsorships, advertisements, and commercials during 2025.
But remember that in the UK. their government are reviewing policy on gambling advertisement in sports. Future for gambling advertisement in the UK. in next years is unknown, at least now.