They maybe have better plan this time especially they experience a long drought for past couple of years. Launching back their signature campaign with more bigger reward is one good sign that they are doing good now.
If they could just consistent to the promotions they release then provably that by this time they provably gain success.
Launching a signature campaign is good, have better pay rates is good but by saying better pay rates, you need to take inflation rate between two years (past year when they run a signature campaign a last time and this year) into cosideratioas well. $90 in 2024 has smaller purchasing power than in 2020.
Another point is length of campaign and to gain good effects and success, the length needs to be long like months.
There are lot of things to learn here and they could also do what other successful casino done. Since their success will depends on the action they have done. Satisfying people is always important since by this it could able to make them decide to stay and gamble back again when they have funds to spend.
There are of course other things contribute to success like products, games, interface, provably fair, payment, withdrawal and custimer support.