The marketing sections of these companies are doing everything possible to make us buy these phones even when we don't need them.
Well smart phone is now a trending thing in the modern world. Some people tend to rank them self amongst their peers using the lastest smart phones they bought and since it's very expensive, they gain more like a respect from others. I just wanted to say that you should only speak for your self though. Theses companies produces these phones due many consumers requests and taste. If you take a look at the first iphone, it's size and function back then very was small and not having more features compared to the lastest phones we can see today. If there wasn't a chase for an upgrade then maybe those phones will still be in play.
The truth is as the world is growing, new technology will be designed and old ones will be forgotten. The mass wants something new so these companies will have no choice but to give them their best.
Aside from the trends we have some of those phones that comes with the latest features that aid alot of remote working and for such the new model of smart phone does alot more that makes it demands to be high in the market, and for such many people tend to go for this phone not for fansy but as a way of improving their own productivity on the long run, take for example, a content creator will need those new features on the latest iPhone to make his or her production more easier and clear and I think that is why most of the content creators are seen with the latest of iPhone.
Enough with some few segments mindset who think holding the latest phone means alot on term of their fashion sense and how people may rate them based on the model of phone their are carrying, phone is very OK and a great tool.