Expectation is about action, while anticipation is about results. Increasing our expectations for something fuels our motivation to act, but at the same time, lowering our anticipations helps reduce the sense of disappointment.
Investing can be seen as having a higher chance of success compared to starting a business, because you're putting your money into companies with stronger competitive advantages. However, whether you're investing or starting a business, you need to accept that you might lose that money the moment you put it in. Put in 100% effort, but don’t get too caught up in fantasies. The outcome will be a natural result of your hard work.
Before going into a business, it is always better to perform risk analysis first before getting started. Just that many people only look at the potentials of a business or investment without looking at the risk involved. In addressing the risk, we have things like insurance that will cover most part of the risk, just that many people do not consider this safe option.
After doing the feasibility study, carrying out risk analysis and insuring the business or investment, I do not see anything wrong with setting expectations high while anticipating that it comes true. Just that we should guard our expectations properly so they are within achievable limits.