Telegram is amazing for several reasons. I personally like to use it for my music with no commercials or BS, and I also keep up with a small number of channels I am interested in. For TON, to keep growing, at some point, they need much higher quality projects than paid to tap! That junk is doomed to fail and will hopefully be replaced by much better efforts.
I agree with your point that they need more quality project. Maybe a gamefi on ton chain or Defi, liquidity mining..but it's a good start though. But this $30m investments by foresight X bitget is a good step..hopefully they improve their ecosystem with it and integrate quality features that'll drive mass adoption..