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Questions: In general, do you think Bitcointalk.org is a friendly place, and/or would you be really comfortable telling close friends (offline, in the real world) that they should come here and sign up?
This is subjective, and there's a diferent answer to that one.
The forum is friendly to those users who're willing to learn with the help of this forum, and with the help of experts here. There's some criticisms along te way, but over all, it's for your own good. The forum isn't friendly to those who're here only for the sake of money through bounty campaigns, signature campaigns, and whatever it is. I don't know, but most of the high ranked members despise those newbie ranked accounts that are only posting "Proof of Authentication" on differnet bounty threads in the Bounties section. The forum doesn't need people who are prioritizing money than learning. Like what other are saying, spend a few months here, learn more from the experts, and from YouTube and try to share it here. Be confident with sharing and don't focus on the money when you're here.
Would I tell to my friends to come here and register? I don't think so immediately because they will just get overwhelmed at first. I would suggest them to watch some documentaries on YouTube first about Bitcoin and the basics of it then from there, I will guide them here and will try to register, and I'll say immediately that you will not make any money here in order for their mindset to change from a place where they can money to a place where they can earn more information.