TON is making great strides but they will do even more if most of the mini app projects on their platform doesn't get tagged as a memecoin because they, it would only just get pumped and dumped — then die out slowly. For instance, Notcoin haven't had much updates since their drops. It was probably because there was no incentive to keep on building after almost 100% was dropped to their community.
I do like Telegram's approach to onboarding users. Its what we wanted for Bitcoin but even better.