This post might mean nothing to many of you, but to me, it means a lot and is proof that you might have all creativity, best service and genuineness but still lavish in failure with your business if there is no quality marketing. No matter what you do, let your product/service be good, but let the marketing be "better," if not "best." Those popular companies are products of good marketing and this marketing is not all about you spending all the money, you can engage people in terms of affiliates and before you know it, you would have gone viral.
I often tell people about how important marketing is. How successful your business or product gets may depend on how well you market it. You can see how much big brands invest in marketing. You'll see companies like Google and Apple invest heavily in marketing, which shows how important it is.
A good product or service is necessary, but all that will go to waste if you don't market properly.
The good thing about marketing these days is that it has been made easier. There are various and relatively cheaper ways you can market your product, brand or services. You don't need to break the bank to market and stay relevant. Various digital marketing tools to take advantage of and there are also tools to track your marketing and get more insight on how to get better.