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I think they could retrieve their reputation yet. The point is that they don't seem interested in doing so. They just don't care anymore. The site is slowly dying, traffic is decreasing within time, volume of deposits and bets will inevitably decrease as well, so at some point they will announce the site is going to be deactivated, just like they did with freedoge.co.in years ago.

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I am thinking about 2 other possible reasons why they are not working very hard on retrieving their reputation.
One of the owners could have had a serious stroke of fate or even died - or run away with funds like it happened at stakecube. At stakecube there was a staff that cared about the site and brought it back on track as good as possible. But if there is no such staff...