I don't follow cryptodrops from BFG so I don't really understand how it works,
The principle of getting potential drops (points) in Cryptodrop is similar to that offered by other mini-apps in Telegram. In the case of Cryptodrop, a user had to either be active in the app itself or attract referrals, or gambling activity directly on the Betfury site. Generally, if you follow things that happen in Telegram, you can notice that many popular exchanges and gambling projects create mini-apps to attract new audiences. Obviously, this is a new type of marketing for many projects, and I think Betfury has already achieved some success with Cryptodrop, i.e. attracted additional attention to the site and the BFG token.
Exactly, new people to visit and possible to use the platform for gambling though most of them are after the airdrops but we also can say that with those visits and clicks there's also potential gamblers who will start using the site to play, in that sense, that airdrop will gain success and hopefully will bring benefits to the site as well in terms of revenue if those new visits will start using BetFury and refer the site to other gamblers that they know.