For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement. It does require the right strategy to reach the right buyers by promoting good products.
A good strategy comes from a team that really dedicates themselves to the product, they have thought of various ways until they finally get a trick that can really attract interest in their product, I once knew a marketing person for a product in my area, he said that we marketers are guided to be as creative as possible in order to achieve the company's goals whatever the risk.