They are trying very hard. But to this day I honestly do not understand why a casino needs to issue tokens when there are already many altcoins that can be used to deposit and play at the casino.
The idea of a gambling project issuing its own token isn't new, as there were such projects back in the ICO days. However, in the case of Betfury, it was the BFG token and the possibility of receiving daily dividends for holding tokens that attracted the attention of users when Betfury launched its platform.