Companies or projects need some catchy ways of getting the attention of the masses. Some does it through organic way of gaining followers and users and most does spend a lot of money to market the projects or products that they have.
With channels that are everywhere with the use of internet and someone who knows how to maximize the exposure and engagement of these companies really gets to enjoy the effectivity of it and converts it into sales.
And that is why it is not surprising if companies spends from thousands to millions of dollars into marketing because that's probably just 10%-20% of their income and are convertible into sales profits in gross.
Of course, just look at the current customers who want to buy goods are also quite shrewd and not careless now in shopping where they will select the product they will buy by seeing how many positive comments or reviews about the product are good and the rating, if it is high, of course they will order and buy the product.
Usually, business actors will make various efforts so that their products are always on top, both from the word livelihood when browsing the internet by users, besides that many events are also made for their products to be more attractive. yes. As you can see, they will spend more money on that.