Marketing as they say is, the heart of any business or project and it is evident that all idea no matter how unique require promotion to succeed. This becomes even more important in the crypto space mainly due to how fiercely competitive it is. Marketing can accomplish the steps of branding, branding initiation, and branding acceptance. Regardless of the form, be it a token or an NFT project, you require proper story behind it, audience connection and correct influencer marketing. As fundamentally important as it is to have a good product to offer, it is the marketing that gets the product there that helps it rise above the plethora of similar products.