This doesn't make sense. Nobody "deserves" a spot for the very reason you just mentioned: its a right, not a privilege. You should think of it from a campaign client's point of view: intriguing, good, informative posts sometimes lend to somebody's decision to click on a signature. "Bitcoin holdings" do not. They can't be identified in every post, nor should they. Its the post itself that matters.
But, there were cases where enrolment in campaigns done by "invitation". When managers are considering other "establishments" for enrolling, why not "hodling"; which is the whole point of this topic.