They are trying very hard. But to this day I honestly do not understand why a casino needs to issue tokens when there are already many altcoins that can be used to deposit and play at the casino. In my opinion, casino tokens are doomed to failure. When I talk about failure, I mean things like going up 10X. In my opinion, casino tokens would hardly go up much, and they are also not long-term investments, something like buying and hodling for many years. This is because when people play, they know that they should look at gambling as fun. So as the years go by and more casinos emerge and governments run campaigns to educate people to play with only a small amount of money, the tendency will be for a casino that had many customers today to see a reduction in customers in the coming years, and with that, the price of the token will fall.
I also dont understand why BetFury casino decided to have their own token. I have never seen good examples, when businesses change their focus from one product to other or create additional and succeeded in both. For example when restaurant starts to offer deliveries, its reputation suffers, because delivered food is never same as it would be in restaurant, and kitchens quality starts to be lower due to more load. I think it would be more correct for BetFury to focus on gambling, than spread their focus on that token. Because I see more and more here, that people discuss their token more than their casino. If first they were a casino and token was an addition to a project, now it seems that people expect more and new achievements from that token, than from a casino.