Yep, imagine that $12k

actually server was/is monitoring 2,160 users, users that signed up for this.
So, just profiteering then.
I used to run a website a few years back, over a million unique visitors per month pushing just over 30GBytes. The server rental was around $8 per month with that data capacity.
So the whole thing cost $96 per year for the server and about $25 for domain name renewal each year.
Not anywhere near $12k a year.
What a shame Viktor, you had something good here and now you've spoiled it.