Companies or projects need some catchy ways of getting the attention of the masses. Some does it through organic way of gaining followers and users and most does spend a lot of money to market the projects or products that they have.
With channels that are everywhere with the use of internet and someone who knows how to maximize the exposure and engagement of these companies really gets to enjoy the effectivity of it and converts it into sales.
And that is why it is not surprising if companies spends from thousands to millions of dollars into marketing because that's probably just 10%-20% of their income and are convertible into sales profits in gross.
There are many ways to market their own products and of course they do not work alone, they certainly have members who are indeed experts in their own fields, whether it is from online marketing or direct marketing. To be able to market a product, of course, there is capital that must be spent to finance it all, with careful consideration, everything can be controlled. One of the most effective marketing methods today is online because currently almost everything can be said to be done online, whether it is purchasing or others.
This online marketing is widely carried out by sellers or a project whose goal is to reach more people to be interested in their products. In addition, even though they have to spend funds that may be large, such as renting property or even hiring a famous actor, it must have been considered by thinking about expenses and income that must be stable.