For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement. It does require the right strategy to reach the right buyers by promoting good products.
I agree with that, when a well-known company already has a quality product and is trusted by many people, they will not stop there, marketing will still continue to be carried out in order to maintain their own products. In addition, with the survival of the company, they will definitely look for new ideas by creating their newest products and of course marketing will definitely be done. Marketing is done to develop the products that are produced, with the development of the product, it can generate profits, that is the goal. In addition, companies or individual entrepreneurs will definitely do this, but maybe for their company they have their own special members in terms of the market, in my environment something like this is called sels or spg.
Yes, that definitely happens, never think that when a company with a certain product has gained trust and is selling well in the market, they will stop promoting, because if that happens, then maybe what they achieved before will decrease. There are many competitors with the same product, so they must be able to survive in the midst of that competition.
We can even see that well-known brands are still working with famous artists to promote their products. They are willing to pay a lot and they have also calculated very carefully what they are doing will also greatly affect sales.
A company cannot stop moving even though they have become the number 1 company. They must always innovate all the time.