TON is making it big because it already has a very large audience.
Releasing the TON network attracted many users since it was launched by Telegram or their native app itself.
There was no trust issue in this case and hence it got massive audience welcoming the new chain.
On top of that the mini apps were something unique which we haven't seen yet and so it's a trend these days.
But trends fade away and so will the mini apps and if TON doesn't get something new then it will go down just as other coins.
The age of TON is still relatively new in my opinion, and the collaboration with Telegram is also not long, but they are already in the top 10 coinmarketcap, this is a very high success, where the project has a lot of interest because it has a very large user base on Telegram, and what is interesting is how they will develop again in the future, after tap to earn and others are building from web2 Apps to Dapps and other web3 as social media networking technology increases.
This trend will not fade away if the current projects continue to pay their participants on miniapps properly then there will be more users and more ecosystems built, the network traffic will be very heavy in the future with 900 million monthly active users, this also gives a reason why meme projects on the TON network can be listed on many major exchanges such as Binance, bybit, OKX and others because the TON ecosystem has many users.
Having some high hopes about something that is hyped is a risky business like mentioned, I think TON is something that looks like the new big thing, and I believe that it will continue to do this for a while. The benefit for TON right now is that we are on verge of the bull run, halving happened so four year cycle says that we are soon going to start going up.
So, TON did go up before the bull run and will go up after the bull run starts as well and it will be very high and we should not really be expecting anything lower from it neither. It should be doing fine and we are going to see this growing to a level where it will be quite that bad. I think until the bull run ends, TON will keep growing and making money for the investors.
My personal view if we want to invest in this project is very potential for the bullrun season now, because they are indeed at the right momentum, then I have enough reasons why TON did not move too high when Bitcoin started to bounce back, the basic reason is their Telegram CEO is still in trouble, and after Durov is out I think TON and its ecosystem will rise and lead the altseason.