If BFG can be in the top 100 lists, they will attract more investor to invest in their project while they can also playing gambling in their site.
I guess their plan is not anywhere close to attracting more investors... they are a casino, and they want to attract more players, and they doing that by investing in different promotions and on-site perks. BFG is just one of the perks... by holding them (staking) on the site you get some coins, or you can stake them to get more BFG. You can also use it for gambling if you want to.
Maybe they will change the course one day, or maybe not... I guess we will see.
however majority of us not happy with their approach so far, as they haven't applied dynamic strategies to attract more players. I think introducing more promotions for these casinos could open up new ways to engage and keep audiences.
of-course change is bound to happen, and it could be a fun way to bring people together and attract new players. I'm looking forward to seeing more creative ideas in the future.