If BFG can be in the top 100 lists, they will attract more investor to invest in their project while they can also playing gambling in their site.
I guess their plan is not anywhere close to attracting more investors... they are a casino, and they want to attract more players, and they doing that by investing in different promotions and on-site perks. BFG is just one of the perks... by holding them (staking) on the site you get some coins, or you can stake them to get more BFG. You can also use it for gambling if you want to.
Maybe they will change the course one day, or maybe not... I guess we will see.
The way they use their BFG tokens as reward token only with minimal benefits for holders make this token very hard to be in top 100. The circulating supply is always flooded by the new tokens being generate as form of rewards that immediately sold in the market.
The only way to boost the price is to have a regular buy back that is greater to the amount of token being distributed as rewards in the casino and other form of Betfury marketing that pay in airdrop.
Instead of buying back, they burn tokens every month. This should help to increase the price, but it only helps to save it from going down. Maybe they should burn more tokens monthly. 50-60k dollars worth burn isnt enough. Probably. I dont know. Anyway, it does not look that BFG token get any real price growth, instead of correcting to current Bitcoin price. Maybe it will be smart to readjust account levelling, cashback and rake back to amount BFG user hold (the more you hold, the more % you get), but it seems it is too late to do that.