Man they looks genuine. Anyone who isn't careful will surely fall for this kind of phishing sites. Because it's easy to post any links through social media, scammers are using it. Another thing I have noticed, whenever you google search any exchanges like Binance, Kucoin, or Bybit etc, the search result always shows sponsored site at first and then the original site, which I searched for. Those so called sponsored sites aren't always the real ones. Better be careful...