Recently Google launched the latest Pixel 9 handset, while Apple unveiled the iPhone 16. Samsung has also come up with its foldable phones, the Z Flip6 and Z Fold6 and Huawei just launched the Mate XT. The marketing sections of these companies are doing everything possible to make us buy these phones even when we don't need them.
Right now they aren't doing much marketing, they already did the job when they made smartphones an expression of your high social and financial status. I know many people who don't earn enough to eat well but still own an iPhone (any number) Pro Max. I personally don't find it cool, I think that it's funny when you have low income, especially when your job speaks about that and you own iPhone 15 Pro Max. What's the point? I have some people around me that own that phone and ask me for money monthly to monthly. I find it very funny and disgusting at the same time. It's a stupid people's thing.
It's way funnier when girls buy iPhones only to take pictures and upload them on Instagram. What about Google Pixel? Camera-wise, cheaper and better than iPhone but no, these girls want iPhones.
What can you expect? We are now in a generation which posting that they have the latest gadget is a trend. That's why lots of people got caught up on the idea that they are cool when they acquire tis gadget. They didn't even think that they might struggle after that especially if they don't earn much money.
I also don't find it cool if they buy this just to join on the trend since that's a total waste of money. But what can we do? We cannot stop people think about that way social media influence hit them so hard that's why they always think about short term matters.
For sure later on they would just realize that buying Iphone is not really worth it especially if they didn't use it for business or other money generating schemes. There are lots of good phones in the market its just the influence of Iphone just caught them because this is confidence booster of egotistic people.