This sports should be posted on pornhub and other pornsite which it’s relevant and suitable rather than the national television. It might be become popular in the there as parody of olympics gymnastics. 
The target audience of this sports is male in their puberty or middle age above. Haha.
The target audience of this sports is male in their puberty or middle age above. Haha.
You are right, best place to advertise that kind of sports is on pornsites and they could get more attention.
You said that their target audience is young males, but I think their target audience could be porn addicts.
Hahaha, I stand corrected. Young male usually porn addicted but seriously speaking no one sane will be interested to watch this sports without the erotic features since we all know that this just a regular porn with a sports motif.
As I mention already, This is just a parody porn which is very popular on porn site since many viewers wants this kind of fetishes. I will be happy to see popular porn star joining on this tournament rather than some bunch of unknown participants.
This tournament create confusion last year about its authenticity because of its peculiarities.