Right now media is the biggest platform where gambling could be introduced and to influence many people, many people in streaming community are starting to transition into gambling streams which is we cant blame them because they are also working and for sure the amount of money those gambling sites offer is too hard to resist, thats why many people are being speculated in those streamers that is choosing to change into gambling streams from their usual gaming streams and thats how media or social media influence people into gambling.
Traditional media, once untouchable, now finds itself forced to compete with new competitors, but they are not TV stations, they are small channels on Youtube (that's how they start). One of these examples that I saw in practice was during the broadcast of World Cup games, most of which i watched via streaming.
The only thing that traditional media can achieve is drastic changes in a club before the match, such as evaluating the performance of some players, which can influence them positively or negatively, affecting their performance in the match. The construction of favoritism for a club or a specific player (sometimes even exaggerating).