It's just another phenomenon that gamblers often assumes that they have some control over the outcome of their bets especially if they have been doing it for a while even though every time is just purely random there's no skill involved. Take dice for an example we might assume that we can control and influence the result of it by throwing softer or harder or in anyway that our brain recognize a pattern and keep tells us it's a way to win the game. So let's discuss about it.