Public perceptions and the media narratives can influence betting odds in ongoing leagues significantly. The teams that are performing well, they usually will attract the media attention. This will in return, increase the betting volume of such matches. The media will usually set the trend and people will bet on the team that is more advertised by the media. This can be manipulated by the bookies as to how they set the odds for such teams.

Not everyone can exploit discrepancies for Value Bets. Still, the insiders at the media outlets will surely have the advantages and they may take bets that have more chances to be successful. This is why it is always said to study the market narratives before betting on any match.