How often do public perceptions and media narratives influence betting odds in ongoing leagues, and how can bettors exploit these discrepancies to find value bets?
Social media has no effect on gambling betting odds but social media can play an important role in gambling promotion. Promotion of social media can shape public perception of league clubs' betting. The more advertisements on social media, the more users will focus on betting on that bet. Here lies the important collaboration between gambling sites and social media. The more promotions, the more users are attracted to gambling betting and the more profit between the two organizations.