Well I see it as no big deal that the media and gambling has some distinctive feature that aligns the both but generally public perceptions don't have much effectiveness on influencing betting odds in ongoing leagues, rather what they do is making sure viewers get the exact information in regards to the game played. And in the aspect of media and gambling I think they both have  colliding benefits to each other because when such games are played the media make sure to pass detailed information concerning it thereby maki6it suitable for bettors to gain access to what they initially want. Tho sometimes you might get a wrong perspective over a game but I don't think the media has much influence on betting odds.