If this report happens to be true, then it will be the third time that Atletico Madrid will be renaming their new stadium since they started using it in 2017. It was initially named Wanda Metropolitano before they changed the name to Civitas Metropolitano and now a new name is been reported to be the stadium's official name. I understand that they need to sign lucrative deals in other to make good fortunes but that shouldn't make them to be renaming their stadium at intervals
It is a good deal in my opinion. You just have to name something for a good amount of money. Nothing spent, 100% gain. Few people will notice the difference, most people will call it Atlético Madrid stadium or Metropolitano just like Etihad stadium, it is simply Manchester City stadium for many people and the club will keep the money.