I agree with this. Present the technical advantages first and foremost. Maybe mention a strong development and marketing team, plus a growing and dedicated community.
I just sent McKie a release I had written with the help of RJSchex weeks ago. It is a lot more technical and less emotional. I actually got feedback that it was a little too technical for a general audience. So I think with a little bit more work and a combination of ideas, we'll have a really nice release. Stay tuned.
Precisely the spin on this would, ideally, be purely technical; however the masses cannot digest that. Emotion, and a little technical jargon, will be a great blend in creating the perfect rhetoric to persuade other Bitcoiners.