Definitely lame. Maybe not the stupidest on bitcointalk, but still pretty lame.

A) It was started ~2 weeks after he threatened to knock out & auction the teeth of another member here. (Og flexing his cyber muscles?  )
B) It's an easy way for paid signature spammers to keep up with their quotas.

I feel bad for anyone pulled into it who think it is being done purely for good reasons like health and physical fitness, they should continue to work towards their own health goals since the premise of 100 push-ups a day isn't a bad one, and the idea of 100 push-ups a day has been around well before Og... but it really shouldn't be surprising to anyone who knows the guy that he would use fake info. and trickery to get people to support his manipulative behaviors.