The concept is really nice! It is annoying to watch multiple ads while playing games, especially in mobile. If this company is able to help the game developers make money without disrupting the game playing experience, I think it will have a bright future. But it is somewhat difficult to execute because the payment of Google ads is one of the best in the industry.
But yes if this platform can help us to get rid of the annoying ads, I will look forward for its success.