But in just 3 days of noticing they've partnered with a good advertising outlet, could you believe that the followers jumped to over 1 million with over 750k views and the reaction has reached almost 200k from below 700? This is awesome! This can only happen with the help of "marketing," which I now value more than products and services in a business's success.
Not all types of marketing and advertising are created equal. There are advertisers that cater to a certain industry and market so if you have a platform, its better to check what kind of leads and where are going to market your products and services.
Like Bitcoin and Cryptocurrency products and services, the best place to advertise is a Cryptocurrency forum like Bitcointalk, where the users are all interested to everything associated with Cryptocurrency and Bitcoin.
You need to know your audience to make sure that you will be compensated, like you mentioned finding your leads and do your marketing with the information that people or businesses needs to know about your products or about your offers, with the right sets of people that will see or hear your marketing there's a big chance that you'll compensate your efforts and you'll be able to earn decent amount of views and traffics to convert to your sales.