But in just 3 days of noticing they've partnered with a good advertising outlet, could you believe that the followers jumped to over 1 million with over 750k views and the reaction has reached almost 200k from below 700? This is awesome! This can only happen with the help of "marketing," which I now value more than products and services in a business's success.
I don't agree that marketing is more important than products or services. Marketing that generates leads is only effective if the product or service is good; if not, it will only become shills. I have seen one product have great marketing campaign but eventually fade because of the ineffectiveness of the product, so yes, marketing is powerful and it comes from many forms, like coming from influencers and coming in the imaginations of the marketing agency.
So before you start your marketing campaign, be sure that you have a good product or effective service that will make the customers come back, or else the marketing is useless.