I notice there is still a lot of resistance to Bitcoin by many people who have been being exposed to its advertisements. They know the price has been increasing, they know there are large companies adopting it, they know Bitcoin has many adopters, but they are still fearful of becoming adopters themselves. I already talked to some people face to face about it, but they aren't interested in Bitcoin at all.
I do think that, with time, they will eventually get it.
And if they would be determined, they will close the gap pretty fast, in knowledge and oher aspects.