Bitcoin projects are mostly not "likeable" by Average Joe because people don't care with it's development. Even hardware wallet is a must for someone who own a good amount of Bitcoin, but the reality not many people want to buy hardware wallet, for them it's an unnecessary extra cost. This make them in loss since not many people want to buy hardware wallet.

If we're talking about centralized exchange, isn't most users here say to avoid centralized exchange?

Of course centralized exchange don't want to pay the user that talking bad against them instead of promoting.