I concur that we are in the steady slow rise to ATH and over time the ROI multiplier will lessen with each cycle.
Not sure if this website,
https://99bitcoins.com/bitcoin-obituaries/, is relevant to everyone, but if it is, you’ll notice that Bitcoin has "died" way fewer times in recent years compared to before.
It's relevant just to remember how many people underestimate BTC even though the community grows stronger every full cycle.