That is the new statue of Satoshi Nakamoto revealed in Lugano Switzerland.
Design looks cool, depending on the perspective, the statue will disappear, just like Satoshi himself. Also it pertains on Bitcoin's privacy and (psuedo)-anonymity.
You think there will be much attached to this?
Well, i don't think so because this is only statue design as representation of Satoshi disappearance but this doesn't mean is directly pointing at Satoshi but instead it's a kind of pictures or images that narrates bitcoin creator being unknown and undiscoverable, though it would create more awareness over there as people could picked much more interest in bitcoin since it's attracts more attentions.