Digital Economy entails the economic process that involves connecting peoples, business, information, data etc it involves the online transfer of information and transaction across multiple channels for the purpose of business growth and getting a wider market Base.
Some aspect of digital Economy includes
_E commerce
_ Social Networking
_ Digital Entanglement
_ AI Automation etc
In this present world economy there's need for companies to go digital with their business as their are allot of benefits attached to it, some importance's of Digital Economy includes
Reduced cost
A wider market Base
Increased productivity
Creates new Revenue streams
Access to more data
Improved customer experience
The things you mentioned seem to have been implemented by many business people in order to advance their own companies with new revenue targets that could be multiplied. Because companies that do not use this as a form of their adjustment to the digital and technological things that are currently evolving will be defeated by their competitors. So, these aspects have indeed been widely utilized by large and small companies at this time because business always has a lot of competition so that every business person must have a wider reach to continue to win and get sufficient profits.