That's just a matter of twisting the narrative: they loved the halving block, so why not start their own testnet Ordinal BS from the same hash as the halving block?
What would it matter if nobody paid attention? They're attention seekers. They don't care to test or learn. They just want to throw it on your face, so you can be the next fool.
But then I remember the ICO people collected billions of dollars for their crap. I'm just amazed how profitable all this is.
I'm unsure how profitable it really is, but I'm amazed at how much money people are willing to risk on empty, worthless instruments. People make wild, irrational decisions just for a brief moment of feeling like they're printing money out of thin air.