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Don't businesses usually have their own stuff like that? At least the big ones would've already had it included in their plans to follow through at least a few years back. Maybe except for AI automation, that one was probably just recently made important. Small businesses probably started developing their own when the pandemic started though since it was the only method for them to grow in the current situation back then.
And I guess the biggest thing here is that it lets businesses easily go global. Just look at streamers and the merch they sell. Easily a lot of streamers merch are able to be sold across the globe easily. Schedule wise might take longer but hey, better than never.