In my own opinion,if a company accept Bitcoin as a payment option there's absolutely nothing wrong with such decision but the people within the region should be considered, consideration like would customers really want spend their Bitcoin on goods?
We all know Bitcoin is more of an investment vehicle than a payment option,so it would be wise if a company consider if their customers would want to purchase goods with their Bitcoin.Accepting Bitcoin as a payment option it's also a method of accumulating Bitcoin and a method of building one's investment portfolio.Even the companies that accept Bitcoin as a payment option do accept fiat as a payment option also because Bitcoin is volatile,just imagine a company that want to purchase goods because they are out of stock and it happens that the price of Bitcoin decline at the moment they'll would be at loss though it vice versa because if the price increase they would gain more profits.There are major companies in the world that accept Bitcoin as a payment option;
1.PayPal
2.Wikipedia
3.Microsoft
4.AT&T
5.Starbucks