What you need to keep in mind is one's entire portfolio before making any other decisions. The questions you really need to be asking yourself are these .. 1) Is my long term portfolio on track to meet my retirement goals ( IRAs/401k's etc). 2) Is my mid-term portfolio on track to meet my financial goals (brokerage accounts, high yield savings account ( such as online banks like Ally or Capital One etc) ) 3) Is my short term "bucket" on track..checking account etc. If any of these are "not on track" than this is where those winnings should go.