Mine also had that rubber on the lid, it didn't help much... the problem is that the documents and stickers are stuck to the side of the box and not the top, which leads to the delivery guys packing them vertically and with one bump it bends the pci connector and dislodges the cards and then they proceed to screw up the little pins inside the connectors.

This could all be avoided by placing the docs on the lid of the box and adding a "fragile" and "this way up" sticker to show which way they should be transported. I'm hoping to see some improvements for batch 3 customers and hope they haven't just stuck to their current packaging.

That hole in the side of the cover for the psu is new though... I guess I'm lucky winter is on it's way down here