We are like this before in the beginning of altcoins but BTC still defends its position. I think this shows that age and trust can beat a functionality. Over the years, BTC has also improved and now capable of doing what some altcoins and can do. That should give BTC more edge to secure its position. In terms of network effects, I think it's obvious that alts won't have any effect with Bitcoin because each of them are different.

In fact, when BTC network is congested, a lot of BTC users are going for the altcoins and tokens for a while because their fees and transaction speed are still intact. To deal with brand presence, of course it needs attention and then we need a good and lots of marketing. Before this, we need to ensure or be confident that our project is superb already.

I am sure it won't take a long time for our project to be strong. Regulation is related to centralization and BTC clearly doesn't need it. With the same words, BTC also doesn't need a payment processor, as this sounds like a third party. BTC itself is already a payment method which can be used directly. Debates are always there. They are not far from speculations. There is no problem with that IMO and you are always free to ignore them anyway.