I think there are some similarities between what people call "influencers" and the current state of the online press and the profession of information im general. I am someone who likes videogames and like to follow news about them regardless I can afford them or not, within the press of videogames you will see how webpages unfairly favor those videogame companies which pay advertisement on those same webpages. We are not supposed to judge influencers for promoting and advertising a specific casino, as long as it is something they would recommend to themselves or people in their family, otherwise they are being two-faced.
In the case of the media and the press, they cannot favor anyone or anything above truth. That is the only difference between influencers and what we could call "serious" new channels (there are few still going nowadays).