This post might mean nothing to many of you, but to me, it means a lot and is proof that you might have all creativity, best service and genuineness but still lavish in failure with your business if there is no quality marketing. No matter what you do, let your product/service be good, but let the marketing be "better," if not "best." Those popular companies are products of good marketing and this marketing is not all about you spending all the money, you can engage people in terms of affiliates and before you know it, it would have gone viral.
Quality marketing is able to target the market and know the level of community needs regarding the products being marketed because not all markets need the same product except when talking about food needs. Big companies employ people to do product marketing and they even give special tests regarding the ability of workers to market the products they make. This indicates that good and targeted marketing will guarantee that the product can enter the market according to market needs.
Some businesses fail because they lose in competition and maybe the marketing pattern used is not targeted so that the product does not reach consumers who need it. It is not easy to run a business when you do not have the skills and the business journey will be successful if people are able to see the potential and are able to answer market needs.