Its very nice for people knowing bitcoin a bit better.
For the average person the information should be much more basic i think:
New currency concept. Not controlled by central banks. Belongs to the people. Gives 1 % interest. Very secure.
Gold of the 21th century. Extremely fast transaction with low fees. Gained Xthousand % in value in 2014.
Something like this is maybe easier to grasp for people unfamiliar with bitcoin.